Ebay to buy Shopping.com

In a deal worth $620 million (wooo mama!) EBay agreed to purchase shopping.com. With both of these sites acting as powerful channel marketing partners for many of our clients we see this move as beneficial. Ebay plans to include auctions in shopping.com search results creating greater exposure for Ebay auctioneers. Auctioneers can also enhance their listings in shopping.com by paying for keyword targeted ads. All this leads to greater control and greater exposure. All good things.